Using Social Media to create a Stunning Brand: What You Need to Know
Since the emergence of Twitter and Facebook, social media has become the "go to" place for brands to reach a wider audience and drive sales. During interaction with your clients, one is presented with useful data that can be useful to upgrade your brand.
It is also important to note that, social media should primarily be used for marketing. It is advisable to set up a website, then use social media platforms to drive traffic to your site. Also, don’t forget to use the social media counter if you want to know how your content is doing in different social media sites.
There are different social media platforms to choose from. They include:
All the above are available for utilization. Your brand purpose should drive you in selecting the right platform.
So why choose social media to build a stunning brand?Social media platforms;
1. Help you engage with your audience in real time.
The algorithms used in social media creation enable you to interact with your clients on a real-time basis. You get customer feedback in an instant that can help you improve service delivery or offer ad on services and products.
Unlike in the past where business owners waited for tons of clients to give feedback over time, nowadays swift feedback enables execution of prompt decisions that are essential in competitiveness.
2. Contain Ready tools for marketing and advertising
Social media platforms enable you to tweak so of its properties to aid marketing.
You can choose whether to use videos to sell what you offer, write on your Facebook pages and invite people to like your page and also collect clients’ emails which you can use to let them know when a new product is in the market.
When using videos, you can open a YouTube channel and let the world know what your brand is all about.
3. Help you Reach a wider audience
With billions of people on social media platforms, it is undoubtedly a perfect place to reach out to new customers without so much hassle.
People are continually looking for solutions. And guess what? Social media platforms are the number one place they visit.
Use these platforms to have an advantage by clearly outlining your services.
4. enhance transparency
Gone are the days where companies would always operate behind the scenes. Nowadays, thanks to social media, one can publish some of the companies’ details which can foster a long-lasting relationship with clients.
For example, you can publish your employee salaries, publish your expenses and also let the wider audience know what plans you have for the future.
Many giant companies will promptly share their ongoing projects and future aspirations. This is the case with Apple and Samsung.
So, what should I do to get the best for my brand out of social media?
To ensure you from your brand ahead of the competition, make sure you do the following;
Post relevant content
Post relevant and marketable content. Do not post just for the sake of posting. Frequent boring content does not help your brand grow.
This is a sure way to lose clients. Therefore, any means possible, post relevant information.
Choose and design a logo that will sell
Logos should tell the philosophy of the brand. It will easily tell the social media users what your brand represents and what it does not represent.
Build a strong and consistent brand that tells the same story. Big companies have been able to survive due to their consistency in marketing, service delivery, branding and customer service.
In the same way, your brand should be consistent on all the platforms. The nature and frequency of posting should also be consistent. This will help clients and future clients not to become confused with what you offer.
Use colors and patterns that make a strong statement
Colors too tell a story about your brand. They speak more about your brand personality. Whichever color you choose, let it portray your company's philosophy.
This should also be consistent on all social media platforms.
It is no doubt social media can easily transform your startup company to a well-established brand in a matter of few months. This can happen if you put the above into consideration and commit to the journey.
Even though social media can be a great tool to reach out to a broad audience, it advisable to not just rely on it as your branding sole marketing tool. Blend it with other market ing arsenals, and you will always get the best.
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About The Author
I am an energetic professional who enjoys the challenges involved in working with people and resolving real-time problems. Technical expertise in building highly scalable, distributed and self-healing cloud applications. Technical Skills: Java/J2EE, Spring Framework, Hibernate, Angular, Reactive Programming, Microservices, Rest APIs, Kafka, ELK, etc.